Wholesale merchandise suppliers play an important role in the supply chain, providing the products and materials businesses need to operate and meet customer demand. Wholesale merchandise suppliers sell products in bulk to retailers, distributors, and other businesses at discounted prices. The goal of a wholesale supplier is to provide a wide range of products at competitive prices so that the businesses they supply can profit by selling the products to their customers at a markup. Wholesale merchandise suppliers typically sell various products, including clothing, electronics, home goods, etc. They may sell directly to businesses or through a distribution network.
