You want to be in the Pay-Per-Click and/or Sponsored Results up there in the top yellow box and down along the right side. Pay-Per-Click is Pay-As-You-Go — your ad only shows up when somebody searches for your specific key words. Your ad is only shown to your best customers who are searching specifically for what you have to offer. You set how much you are willing to pay, and you only pay when somebody clicks on your ad — the fully qualified buyer.
Recently I walking into a local business in Maroochydore and was quite impressed to see that they did just this – and I got 20% off my next purchase when I next went into the store. The one thing that they don’t do however, which could make a huge difference for them, is personalise their emails.
Get listed on every possible directory, local search engine, hyperlocal search engine (local chamber, newspaper, or neighborhood site (http://www.liveinternet.ru)), and industry directory possible. In some cases this may be as many as 100 such listings. To go a step further, you may want to list on web directories, too.
Every search engine result page can present only the most relevant web pages that fit into the limited space on one page. Only an elite few Local Businesses can possibly be seen there.
Once I read an article by a writer whose house was filled with ‘stuff’ that were made in China. When she tried to buy some consumer products that were made in USA, she found herself visiting handful of stores without success (like coffeemaker) or found the items (some tools) too expensive to afford. We worry about our present economy and jobs and our children’s future, but it is not enough to worry. We should do something about it.
Article marketing – This is a very effective method that will work to bring customers to your business now and for a long time in the future. You want to write articles based on keywords that target your local business and then distribute the article to as many directories as possible.
Try it out yourself. Go to the Google keyword tool and type in a product or business and add the city name to it. You can also do it for cities that are around your location. And the best part is you could walk into your local pizza restaurant armed with all this information and show them proof that there’s local people in the area searching for them. But of course they can’t find them if they’re not on the first page of Google. Actually get on their computer and show it to them in real time.
Google AdSense – Google does this by changing the way its huge computer systems rank and organize websites. It has to do this because so many people and companies are always trying to game the system. In other words they’re trying to fool the search engine into thinking that one website should be ranked higher than another.
Forget stockings and stuffers. If you reside in a warm area during the holiday season, visit your local farmer’s market and make baskets of fresh fruits/veggies/cookies/other goodies. You may have to wait close to the holiday to shop and make the baskets, but you are definitely helping your local business.
The best way to spread your business sales is to advertise with local business marketing. This is done by being recognized by the local community. After most of your community knows who you are and what you represent it’s time to move on to the next best advertising technique. Advertising in the local tabloids, newspapers, and magazines will pull in many extra customers. If you have the funds available, maybe even a low priced commercial can serve you in the best of ways.